What You Will Do:

• Develop the user persona/target audiences and understand how they fit within the broader Roofstock umbrella (including Roofstock One, Roofstock Marketplace, Stessa and Great Jones) 
  
  
• Craft the go-to-market plan and strategy for new products and features, and map out clear user adoption and new user acquisition goals for each launch
  
  
• Leads product value proposition creation, positioning and messaging strategies that resonate with those audiences; socializes them with cross-functional teams and ensures relevant internal and external stakeholders have input 
  
  
• Gathers qualitative and quantitative user insights and identifies opportunities for continuous improvement to existing products and features. Recommends improvements to product and content teams based on behavioral insights to drive improvements and long-term automation
  
  
• Reports out regularly on product and strategy performance against KPIs, identifying opportunities for continuous improvement and optimization 
  
  
• Partners deeply with Business, Product, Engineering and Legal teams to define and prioritize the product and feature roadmap 
  
  
• Become the established SME (subject matter expert) for new products and features
  
  
• Partners closely with Sales/Ops and Product teams, leading optimal orchestration of all end-to-end customer-facing motions and CRM strategy
  
  
• Pursues bold, creative strategies across channels to reach and engage new audiences
  
  
• Crafts an annual marketing calendar that synchronizes messaging strategies across channels to acquire leads
  
  
• Partners closely with Legal and creative partners as we craft campaigns and commercialize them through channels
  
  
• Reports out on results versus business plan, sharing marketing insights, performance and upcoming initiatives in a Weekly Business Review attended by cross-functional business leaders
  
  
• Critically evaluates campaign/strategy performance, identifying opportunities for continuous improvement and optimization
  
  
• Act as a thought leader for your business, while identifying opportunities to drive enterprise value across the Roofstock ecosystem