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Growth Strategy and Marketing Manager
Mid-level +1 · Full time
Posted 7 months ago
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Why is this role awesome?
Clipboard Health is a two-sided marketplace on a hypergrowth trajectory, similar to Airbnb in 2012. You'll be at the heart of that growth. Our mission is to match short-staffed healthcare facilities with nurses to fix US healthcare. We just announced our Series C, led by Sequoia.

Here's the 90-day review we hope to write for you, once you're three months in:

  • You were tasked with pushing forward our framework of thinking for how we should invest in the many levers of growth available to us; digital ad Marketing spend in our existing channels and strategies, expansion into new channels/mediums/strategies, pay rate subsidies in the marketplace, word of mouth, and referrals, to name a few. 
    • By Diving Deep into the data and Touching Reality for Yourself by speaking to customers, you learned that by placing subsidized pay rates on our Indeed ads, their performance increased 35% with no additional ad spend – more than the sum of individually just doing subsidies or just putting accurate (unsubsidized) pay rates on our ads. 
      • You displayed Extreme Ownership by systematizing a process for our Marketing Specialists to update our ads on an ongoing basis. Your process was clear, well-documented, and provided sufficient windows into the execution in order to easily verify that the work is being done quickly and at high quality.
      • Your document outlining these findings and motivating next steps was strong; it provided a path for Unreasonably Fast progress without giving up on quality. It’s highly unusual for companies to learn about a problem and deliver a solution within 48 hours, and by that time you were already onto the next one. 
        • It clearly identified a pain point of customers and kept it top-of-mind throughout
        • It was seeded with strong, relevant, and accurate data about the lift we could expect by solving the problem
        • It proposed a specific solution with success criteria, gating metrics, a dashboard to measure performance, clear owners, and delivery dates of action items.
        • You made sure that relevant stakeholders got their voices in early, but that didn’t cause “design by committee” – you made sure to get to the root of others’ concerns and were able to quickly triage what was truly important to address
  • Your Extreme Curiosity helped you realize that churn is high even in worker-constrained markets. You leaned into this curiosity to discover that the same reason these markets are worker-constrained are the same reason that they have high churn; pay rates are volatile and create a negative experience for users looking to work full-time through the Clipboard Health platform.
    • You did well to show that the standard deviation of prices in San Jose is 4x that of balanced markets, and that this problem is systemically worse for smaller markets. You informed this data with a number of meaningful customer conversations. In particular, this quote from your chat with a worker stuck out to me:
      “It’s not that the shifts on Clipboard always pay badly, it’s just that the good rates never line up with my schedule. If the shifts I could actually work paid well then I’d pick up every month.”
  • You went above and beyond this quarter by personifying our “no toes” policy (i.e. “there is no such thing as stepping on others’ toes”) – Marketplace policy isn’t strictly identified as being within your scope, but that didn’t stop you from (a) recognizing that it plays a crucial part in ensuring a good experience for our facility partners, (b) impacts how we set expectations with healthcare professionals onboarding to our platform, and (c) adding your own well-considered input into [PM]’s writeup on revamping policy.
Clipboard Health
Clipboard Health is a marketplace where nurses and CNAs can search for jobs, and where healthcare facilities can fill open shifts.
Size:  101-250 employees
Funding Level:  Mid-stage Startup
Total Amount Raised:  91.0 M
Year Founded:  2016
Investors
Spark Capital
Elad Gil
Y Combinator
IVP
Initialized Capital
Caffeinated Capital
Sequoia
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