Business Lead, Fintech
New York City, NY +2 · Remote
Mid-level +2 · Full time
Posted 7 months ago
Why is this role awesome?
Join Firstbase to build, launch, and scale fintech product for 15,000+ companies using our platform.

About the role

Join Firstbase to build, launch, and scale fintech product for 15,000+ companies using our platform. is looking for a strong leader to drive success for new products. The Business Lead will work in tandem with the Product Managers, Engineers and Designers to shape the future of Firstbase’s products. We are expanding our solution to a complete suite built on top of our Firstbase Platform.


In this role, you will own success for our new products: driving the business strategy behind the inception, launching and continuously evolving the products, and maximizing both customer impact and business impact. You will work cross-functionally with dedicated resources in Product Management, Sales, Customer Success and Marketing to iteratively maximize the customer impact and the business impact of the new products.


This senior leadership position reports directly to CEO.





Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than ten thousand founders from over a hundred countries have used our incorporation product, Firstbase Start, to launch their startup. For many founders, "" has become what they type into their address bars when they think about incorporating a business. 


We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.


Why you should join


Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups’ hardest problems, with a particular focus in:

  • Democratizing access to financial infrastructure

  • Automating tasks every founder faces when running a business

  • Making tools and resources more accessible to everyone, everywhere

  • Building integrated solutions for founders and removing friction

  • Delivering opportunities to traditionally overlooked founders and companies

  • Democratizing access to knowledge

Join us on a mission to help more companies succeed!


Who are we looking for


We are looking for risk-takers with diverse experience able to provide fearless feedback.


You will have the following duties


  • Own and lead cross-functional teams to achieve end-to-end success of new products, including business planning and go-to-market playbooks.

  • Work closely with the Sales and Customer Success organizations to create the right sales motion for introducing and scaling new products, including org design, playbooks, enablement, and incentives.

  • Work closely with the Marketing team to define a product vision, create and iterate on positioning and messaging, and lead pricing and packaging.

  • Work closely with the Product management team to provide guidance and vision for new products and new product capabilities

  • Be the champion for new products with customers, analysts, press and and within

  • Build launch project plans, timelines, and metrics to measure and track new product success

  • Build and expand a world-class team to scale the new products initiatives to a larger set of products and across a rapidly growing organization


You should meet the following requirements


  • Strong business acumen, with the ability to build and execute aggressive business plans

  • Robust product management and product strategy skills in B2B SaaS organizations

  • Strong leadership skills, with a proven ability to build an elite team, to drive impact across the organization

  • Proven experience working with go-to-market teams and with strategic customers to drive success in the market

  • Strong leadership, communication and interpersonal skills

  • Previous founder experience is preferred

  • Experience leading the introduction of new products

  • Strong bias towards action and result


Some perks you might enjoy


  • Competitive salary: We lean on some of the best market data to ensure that we offer the most competitive compensation.


  • Hybrid work environment: We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.


  • 21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need it.


  • Build your ideal work setup: We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.


  • Health benefits: Firstbase offers health insurance reimbursements to both US and international employees.


  • Learning and development: We provide a stipend together with resources to help people grow and develop in their careers.


  • Amazing quarterly bonus: Every team at Firstbase has a bonus structure that usually accounts for 20-25% of OTE.

Apply here.

If you think you're unqualified or don't meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that's you, then we'd love to meet.
Launch your US company with ease. From anywhere. In a few days.
Size:  11-50 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  0.2 M
Year Founded:  2018
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